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Let’s talk branding.
The old-school definition of “brand” is very customer facing. It’s what people associate with your business and its products / services. It’s your image to the external world.
But if you really stop and think about it, your company’s branding can be applied to your people too. It’s how your people feel when they go to work each day. It’s what their job means to them. It’s where they spend a lot of their time. It has a major impact on their life – positive or negative.
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Lakers Make it Ten
You know something is going right when a sports team wins a world championship. And when that team manages to finish at the top four times in less than a decade? Well, that's dynasty territory. Now that the L.A. Lakers have accomplished that feat (making it an even ten since they've been on the West Coast), fans and analysts are looking for the source of this magic. By all accounts, a big factor is motivation; those guys are passionate about what they do, and they love coming to work.
There's a lesson for business owners in the Lakers' success. Most organizations like to think they have a productive and effective work environment that helps to maximize the bottom line. Often overlooked, however, is the crucial role that’s played by employee satisfaction. When people like their job, they’re more productive, motivated, and committed to furthering the company’s mission.
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